Hero Factory is set in a place known as Makuhero City. This was the final year for Hero Factory, as the second generation of BIONICLE replaced it in 2015. In the Brain Attack series, larger sets began to appear in resealable foil bags just as the small and medium-sized sets had in the Breakout series.Ģ014 introduced an overhaul in the style of the series Heroes were re-imagined as mini-figures, similar to (and compatible with) the standard minifigs as seen in most of LEGO's other lines, while the constraction aspect was found in mechs that held the minifigs as pilots the villains retained the typical constraction design, though several minifigs of the villains were also included. The game points of this year's sets were for use in the new game Brain Attack. This series maintained the Hero Core design of the Breakout series, with double the game points for each price point. In early 2013 a new series was released under "Brain Attack" branding. This was moving towards a goal which the LEGO Group's community coordinators had expressed at fan conventions, which was for LEGO to have multiple action figure themes running concurrently. Previous set elements, including the new Hero Cores and Hero Cuffs, remained consistent elements of this wave.Ģ012 also saw the expansion of Hero Factory's character and creature building system across additional themes with the release of "Ultrabuild" action figures in the LEGO Super Heroes licensed theme. Like the previous wave, the plastic bags were retained, with two large sets (Stormer XL and Speeda Demon) released in boxes. The Breakout theme continued into the fifth wave of Hero Factory sets in summer 2012. The Hero Recon Team service, following the cancellation of the similarly based Design byME, will have the purchasing aspect discontinued, in order to focus on the digital experience. Two of the sets, Breez and Thornraxx, received a limited release in Europe, with a wider release as an addition to the summer line in the United States and elsewhere. Each set also contains a redesigned Hero Core, with a code for a brand new online game Breakout. The sizes, which were previously the same among the Heroes and standard among the villains, were now varied, with two different sizes in each division, as well as the boxed Black Phantom. Instead, the Heroes and Villains all came in resealable plastic bag containers (except for Black Phantom, the only large set, which was still packaged in a box). However, this line departed from the traditions set by the previous waves and removed canisters and boxes from the set lineup. In 2012, the fourth wave of Hero Factory (entitled "Breakout") was released. The Hero Recon team gained a greater palette and allowed for increased parts selection. Titled "Savage Planet", it featured a jungle theme and animal-based villains. The third wave of Hero Factory sets was released in mid-2011, further expanding the new building system. LEGO Design byME also added a Hero Factory category of parts and four Hero Factory-based starter models to the LEGO Design byME mode of LEGO Digital Designer. In April the Hero Recon Team website was launched, allowing users to design and purchase Heroes with this new building system as part of the LEGO Design byME service. The line was named "Ordeal of Fire", and featured less sets overall than the previous wave. In early 2011, a new wave of Hero Factory sets premiered, with a new design and new structural parts emphasizing a building system based on ball and socket joints. Later that year, the website was finalized when a full update was released in July. The Hero Factory website was first released on May 10, 2010, helmed by webmaster Kelly McKiernan. The Heroes, the primary focus of the line, were made more affordable in order to increase sales. The line breaks the traditional BIONICLE set release structure, with smaller hero sets released concurrently with larger villain sets rather than as separate waves of similarly-sized sets. Each Hero Factory set in the first wave was marked with an emblem reading "From the Makers of BIONICLE Characters" as a way to keep the line familiar to BIONICLE fans. Hero Factory was officially released in the second half of 2010.
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